How do you see your city? Fascinating, cosmopolitan and exciting - or disturbing and depressing? However you feel about the place you call home, there's no denying the energy and creativity of the people - we've seen the emergence of a new generation of talented artists, determined to break from the stereotypes and misconceptions of the past.

In our new video 'The Young Professionals', we've tried to capture the spirit and diversity of the people who live here -- people who 'work to live' rather than 'live to work'. Tel Aviv is urban living at its best, a place to meet and socialize, and use new media to interact and communicate. It's a city where individualism is celebrated -- quirky and different is always welcome, with the freedom to go wherever you want, whenever you want.

That's how we see our city, and we want to know how you see yours. The Young Professionals invite you to take part in a visual conversation at http://bit.ly/yEvSeC, and share your city's creativity with the world. All you have to do is capture a slice of life using Instagram, upload, and add the tag #ilovemycity

Pre-Order "9AM to 17PM, 17PM To Whenever" on iTunes:
Pour la France: Edition Simple - http://bit.ly/JGzsOv, Edition Deluxe - http://bit.ly/KvWILC
Pour la Belgique Edition Simple - http://bit.ly/LD9CMR, Edition Deluxe -

http://www.facebook.com/typband

Written & Produced by Ivri Lider & Jonathan Goldstein
Director: Ro-e Shani
Director of Photography: Ziv Sade
Producer: Gilad Admoni
Editor: Ran Eshel
Post Production: Amitay Gilad