A social media strategy outlines how a business will use social platforms to achieve its marketing and business objectives. It involves setting clear goals, identifying the target audience, and selecting the right platforms to engage with potential customers. The strategy also includes creating relevant content, establishing a posting schedule, and monitoring performance through analytics. Effective social media strategies focus on building brand awareness, fostering customer engagement, and driving conversions. By continuously analyzing data and adapting to trends, businesses can refine their approach, ensuring their social media efforts contribute to long-term growth and success.